Thursday, March 5, 2009

Fresh corporate promotional videos could help put investors, customers and employees at ease in tough times.

Marketing your image, brand, products and/or services with fresh video productions may be just what your organization needs to weather the current economic storm. Video presentations that candidly address topics such as financial stability and current strategies could help put investors, customers and employees at ease. Now is the time to present a message of impassioned, optimistic and sincere values that will inspire confidence both within and outside your company’s arena.
As Woody Hayes the famed OSU coach once said, “You win with people”. The people in your organization are its greatest assets. Their passion and pride for their work, along with their expertise and inside knowledge about your products, services and brands are the high octane fuel that can give your videos some real horsepower.
A documentary style video, featuring real people expressing real life experiences and knowledge, is an effective way to highlight your organization’s culture, values, strengths and uniqueness. This type of “humanized” video presentation connects with audiences in passionate, memoriable ways that a voice-over laiden, mumbo jumbo production simply cannot.
Many businesses have a long colorful history that often includes stories of an innovative founder and/or humble beginnings. A documentary film that explores the company’s history through first-hand, retrospective accounts and historical photos, videos, documents, etc., would be a great way to promote your company’s image and brand for years to come.
Whether producing documentaries, television commercials or videos for corporate communications, investor relations, marketing, sales, tradeshow presentations or employee training, my goals are the same: to create interesting images with an attention to detail and to edit those images into a precise, streamlined, well paced presentation that will keep viewers engaged. Experience and creativity make a big difference when it comes time to put it all together.
If you do have upcoming film or video production plans or would like to explore ideas, contact Greg Wolske at Lasso Productions.

Create your own economic stimulus with the power of television advertising.

Spring and summer seasons are fast approaching and some local businesses may find themselves competing for fewer customers this year due to the current economic downturn. Not all consumers stop buying during tough economic times. They may become more selective and seek out bargains, but they are still going to buy and most likely from a brand they know.

That’s why there is no better time than now to advertise on television. The high visibility and audience reach of television will help your business gain market share at the expense of less aggressive competitors. Numerous marketing studies have shown that maintaining or increasing advertising during tough economic times yields greater results than advertising during good times.

But television advertising is expensive, right? Wrong! Many advertise on radio because they think a television commercial is cost prohibitive. A TV spot doesn’t have to cost thousands of dollars to be effective. Well planned air time placement that frequently reaches your business’s target audience is far more important for success than an elaborately produced TV spot.

Local cable television is a great, relatively inexpensive way to reach upscale, diverse audiences with niche advertising. For example, if your business is landscaping, decking or other home improvement, you can advertise on the Home & Garden Network (HGTV), and reach thousands of viewers who are specifically interested in home improvement, gardening, decorating, etc. In addition to reaching specific demographic groups, viewers can also be targeted by geographic location by inserting ads in local cable systems such as Lancaster, Chillicothe, Newark, Marysville and others.

At Lasso Productions we‘ll create a TV spot and develop an air time strategy that’s right for your business and budget. With our in-house production capabilities and low overhead we can get you on the air for less investment than that required by large, traditional ad agencies and big studios. We also produce and place advertising for just about any other media as well, i.e., radio, print, billboards, internet, and more.

Contactl us today and we’ll help you create your own economic stimulus through the power of affordable television advertising.